McDonald's | Change

The directing work for McDonald's as part of their “Change” campaign was something truly special. We couldn’t rely on archival footage, so we had to get creative ourselves. Together with my team, I recreated 90s burger boxes based on old photographs, designed and printed posters, and we even managed to work with original uniforms from that era. Coordinating more than 30 extras on set, managing two crews shooting simultaneously while the restaurant remained open, and capturing additional scenes around the city during both day and night made this project incredibly challenging.

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